Chivas Launches Limited Edition Tin By Alex Trochut

Award- winning graphic designer and illustrator Alex Trochut has just recently collaborated with award-winning scotch whisky Chivas Regal to launch a limited edition gift tin for the brand’s 12 Year Old expression. Here is an extract from a recent article about the new design:

“The gift tin (featured above), which will be available globally, was inspired by the Chivas Regal heraldry and label crest, and incorporates a contemporary, bold monogram based on the twists and movements of a steel ribbon. The tin, which has a dramatic metallic finish, is simple, elegant, contemporary and masculine – the qualities that perfectly match those of the multi-award-winning Chivas Regal 12 Year Old.”

This comes as the latest from Chivas, following a string of creative partnerships with design icons such as Christian Lacroix and the late Alexander McQueen, who were cordially invited to work exclusively on new and unique limited packaging designs for the brand.

Published on 24/10/2010 06:08.
Filed under: Design / Graphic, Design / Packaging, Illustration

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