So this will probably be the first negative post yet. I’m sure in due time, many a more will fill the stocking. But nevertheless, here goes. This too, will probably be the beginning of a series as well that I will continue as the weeks go on.
Over the summer, my favorite basketball team in the world was stolen from the city I call my birthplace, Seattle, WA. Anyways, this probably means very little to a great many. But I was heartbroken. And to this day, it still brings more frowns. More and more. Tonight, I had an exchange with a friend of mine and we were hypothesizing as to the creator of this beast. Yes folks. It is okay to cringe. I can officially not even dub this graphics designs. I know not who did this. But I know I wish, not to know who did this. There is a write up on this at UnderConsideration if you are curious. The comments? Let’s just say, I hope the original designer is not reading this because it will take elephant dermis to shield them from the decimation. But back to the point. I believe what is at issue here, or the larger issue here, is what happened to sports and graphic design? Since when has poor design become standard issue in sports? I can remember many a classic logo from as early back as the 80s that were fitting, decent, and wholly acceptable. I was watching the olympics earlier this summer and I wonder, who’s intelligent idea it was to put flames on the uniforms of the Chinese baseball team? Anyways, the point is, I wonder when the great divide took place? It seems it is common standing in our profession to disassociate with athletics. I’ve seen it once. I’ve seen it time and time again. This is not a bad thing. This is natural. We, as designers, are the more arts inclined. The slightly more sensitive. The slightly more refined(atleast in our minds). And to stem further away from our “meathead” counterparts, seems like the logical step. Or progression? I understand the logic. I understand the sentiment. But I wonder, could this be cause for the chasm? Have we let the divide truly separate in entirety? I’m wondering if it is a firm yes here. And I can probably receive affirmation from that from the amount of folks who have absolutely no interest in this post. But I will continue, and only for a bit longer. It seems that graphic design is missing out. Or shall I say, probably more correctly, athletics are missing out on graphic design. And I do apologize to the hundreds of folks, who are happily employed in the arena of design for athletics. But I cannot remember the last identity I saw for a professional team that drew even a slight nod of approval. Sad. And it was ever present today as well, as I look sadly upon what was formerly my beloved SuperSonics. I will continue on this another day. But in the meantime, RIP Sonics. RIP.