MAD

One of the Method SF visual designers sent this out today, so Jay and LA, and I’m sure quite a few more of you have already seen this. I thought it was worth sharing with everyone else who hasn’t checked it out. It’s the new Identity and Branding system for the Museum of Arts and Design (MAD) here in New York, created by Michael Bierut/Pentagram.

This geometric-san-counter “style” of typography definitely falls into the “overused” bucket amongst the general design community at this point, but its still really refreshing to see a visual execution like this applied to something so public. Overall I think its rad. Fresh color palette. Clean secondary supporting typography. Great extension of an entire branding system. (Though, I think their website pales a bit compared to all of the other applications.) via Pentagram’s blog

Published on 30/09/2008 23:51.
Filed under: Architecture, Design / General, Design / Graphic, Design / Typographic, Fine Art / General Tags: , , ,

2 Comments »

  1. LA Hall says:
    01/10/2008 at 05:02

    Yeah, Tomi did send this out today. Let’s not forget our buddy Kai Salmela and all his hard work on the signage. You can see pictures of Kai on this particular Pentagram blog post in the spinning doors and sporting a MAD tie. I remember talking to Kai a few times online a few weeks ago and how all this signage work was driving him – you guessed it – mad.

  2. Chris Ro says:
    04/10/2008 at 11:18

    Yeah, good work Kai. I agree Ryan, no more san-counter chubbiness. I cannot bear to take anymore. BUT. This is a nice execution and looking forward to seeing it more frequently live and direct.

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Typecache a repository of type

Hi, I am very glad to come back here and say hi on Ghug. It has been a while but please allow me to share with you the website, Typecache.com, which I recently made with my friends. It is an online index for type foundries and font sellers, and showcases their collections of type. There are also font lists such as Helvetica/DIN alternatives. As typographic literacy grows, the site will hopefully be a useful resource for designers, art directors, and type enthusiasts. We keep posting typography-related information including new font releases on Facebook and Twitter. Please check them out as well.

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Published on 06/06/2012 12:00.
Filed under: Hug

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Published on 29/06/2011 00:45.
Filed under: Design / Branding, Design / Packaging

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Published on 20/06/2011 00:50.
Filed under: Books / Zines

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Published on 15/06/2011 09:52.
Filed under: Fine Art / General, Motion / General

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Published on 03/06/2011 00:29.
Filed under: Events

Adam Curtis

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Published on 31/05/2011 10:44.
Filed under: Documentary, Motion / Film

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Published on 20/05/2011 13:12.
Filed under: Design / Branding, Design / Graphic, Design / Interactive, Hug, Motion / Animation, Motion / Film, Motion / General

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Published on 18/05/2011 01:25.
Filed under: Design / Typographic, Fashion, Hug, Illustration

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Published on 11/05/2011 06:24.
Filed under: Design / General, Design / Typographic, Hug, Interview / Individual, Resource / Educational

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Published on 09/05/2011 02:49.
Filed under: Design / Branding

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Published on 09/05/2011 00:42.
Filed under: Design / Graphic, Design / Typographic, Hug

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Published on 05/05/2011 02:41.
Filed under: Design / Typographic, Events