

Jon’s article rears it’s head again this time on Design Assembly. If you haven’t read it already and you have some time to spare then you should check it out. Educational, insightful and well written; it focuses on the topic of ‘dynamic’ identity systems (a personal favourite area of mine), following a visit in 2006 to an Alan Fletcher retrospective London Design Museum. The article develops to commentate on the work of Karl Gerstner – using his identity work for BoÓte ‡ musique (a record shop in Basel, in 1959) as a shining, albeit vintage, prime example.













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